New colours for Yamaha’s market leading scooters. Increased sales and strong market share for key models

New colours for Yamaha’s market leading scooters. Increased sales and strong market share for key models
Yamaha’s highly successful line-up of Sport Scooters and Urban Mobility vehicles continues to offer Europe’s riders one of the widest and most varied choices of 2 and 3-wheel models from 125cc through to 560cc. Set against the many challenges brought about by the global pandemic, Yamaha’s Scooter sales have proved to be extremely strong, with the key models increasing their overall sales and taking a greater market share. The NMAX 125 is far and away the best performer in its category, with a leading market share to date in 2021. This is a particularly competitive segment, and following the launch of the updated model in December 2020 the NMAX 125 has consistently outsold its closest rival by a considerable margin. Yamaha’s dynamic XMAX 300 / XMAX 300 Tech MAX Sport Scooter is an established name in the 300cc category, leading the market since its first appearance in 2017 – and is currently in close competition for market leadership with a strong market share from January to July 2021. Best seller in 2020, the successful XMAX 125 / XMAX 125 Tech Max is the absolute pioneer and among the most popular Sport Scooters in the 125cc category, and has recorded very strong sales right through summer 2021 – despite a late start to the sales season. With its best-in-class weight and impressive autonomy, the Tricity 300 is Yamaha’s premium 3-wheel Urban Mobility model that has won a robust market share in the first half of 2021 despite pandemic-related production challenges. Considering the model is a relative newcomer to this very competitive segment, taking around 1-in-4 of all sales when competing against long-established models shows that the Tricity 300 offers the customer the right formula of performance, style and value. Another Yamaha sales success can be seen with the recently updated D’elight. This lightest-in-class 125cc Urban Mobility model has recently doubled its sales volume, and this affordable and stylish scooter has taken an established position in its category to date in 2021. 2022 Yamaha Sport Scooters XMAX 300 and XMAX 125 With dynamic bodywork inspired by the iconic TMAX, and economical EURO5 Blue Core engine designs – as well as a high specification that includes motorcycle type front forks, full LED lighting, Smart Key keyless ignition and storage for 2 full-face helmets – the XMAX 300 and XMAX 125 Sport Scooters offer Europe’s riders a class-leading package that focuses on performance, comfort and style. And for those customers who want an even more impressive specification, Yamaha offers the exclusive XMAX 300 Tech MAX and XMAX 125 Tech MAX. Every XMAX model has a new colour choice for 2022. The XMAX 300 and XMAX 125 will be available in a new Icon Blue colour, while the XMAX 300 & 125 Tech MAX models will be offered in a new Dark Petrol colour. XMAX 300 Key Features: Powerful and economical EURO5 300cc Blue Core engine Dynamic MAX family design with premium finish and TMAX DNA Large storage for 2 full-face helmets Disc brakes front and rear, ABS Traction control system for a confident ride Motorcycle type forks for high stability Premium seat with independent rider’s backrest Convenient Smart Key keyless ignition system Dual LED front lights, LED taillight High quality instrument panel 12V outlet in front panel 2022 Colours Icon Blue - new Sonic Grey XMAX 300 Tech MAX Additional Key Features: Special dual seat with premium materials and stitching Leather interior pads matching the seat Aluminium footrests Special interior finish Sporty MAX-design with exclusive Tech MAX features Exclusive colours 2022 Colours Dark Petrol - new Power Grey XMAX 125 Key Features: Sporty and smooth EURO5 Blue Core engine Start & stop system to cut back emissions and fuel consumption Variable Valve Actuation (VVA) system for strong acceleration Compact MAX body design with relaxed riding position Spacious illuminated storage for 2 full-face helmets Disc brakes front and rear, ABS Traction control system Motorcycle type front forks with 110mm travel 15-inch front wheel, 14-inch rear wheel Full LED lighting Smart Key keyless ignition Spacious dual seat with separate rider's backrest Adjustable handlebars and 2-position screen Stylish instruments with large LCD display 12V outlet in front left storage compartment 2022 Colours Icon Blue - new Sonic Grey XMAX 125 Tech MAX Additional Key Features: Special dual seat with premium materials and stitching Leather interior pads matching the seat Aluminium footrests Special interior finish Sporty MAX-design with exclusive Tech MAX features Exclusive colours 2022 Colours Dark Petrol - new Power Grey XMAX models price and availability Deliveries of all 2022 XMAX models to European Yamaha dealers will commence from October 2021. Prices vary per region, so please contact the national Yamaha distributor for full information. 2022 Yamaha Urban Mobility models With a truly diverse offering that includes 2-wheel and 3-wheel models from 125cc through to 300cc, Yamaha’s Urban Mobility range caters for many different lifestyles and tastes. For 2022 this eclectic mix of models features the top-selling NMAX 125 and also the larger cc NMAX 155 – which is now the only 155cc model available in the category. An increasing number of riders who appreciate traditional style with easy handling have been choosing the lightest-in-class D’elight – and the popularity of Yamaha’s Tricity 300 continues to grow as more commuters realise that this accessible and easy-to-ride 3-wheel model offers a genuine alternative for urban commuting. For 2022 all Urban Mobility models will be available in one or more new colours with the exception of the D’elight, for which all colours are continued. Tricity 300 Key Features: 3-wheel Urban Mobility with Tricity DNA B-license in certain countries Standing Assist System Economical and powerful 300cc Blue Core EURO5 engine Lightest in class, 239kg wet weight Large storage space for 2 full-face helmets or 1 helmet and an A4 briefcase Large diameter 14-inch front and rear wheels Best-in-class 267mm front disc brakes with ABS Traction control system 13-litre fuel tank increases the rider’s autonomy Smart Key keyless ignition LCD instruments Power outlet in front panel 2022 Colours Petrol Blue - new Sand Grey - new Gunmetal Grey – continued colour NMAX 125 Key Features: Smooth and economical 125cc EURO5 Blue Core start & stop engine 7.1 litre fuel tank enables up to 300 km autonomy CCU (Communication Control Unit) offers connectivity via MyRide app and Bluetooth Smart Key keyless ignition Premium style and high specification at an affordable price 230mm diameter front and rear disc brakes with ABS Traction control system Sporty body design with integrated flashers Twin LED headlights and LED taillight Underseat storage space for one full-face helmet LCD instruments Power outlet and front pockets 2022 Colours Milky White - new Phantom Blue – continued colour with revised boomerang finish Power Grey – continued colour D’elight 125 Key Features: Economical 125cc Blue Core EURO5 start & stop engine Only 101kg wet weight – the lightest in its class Stylish analogue speedometer with LCD display and warning lights Large storage space for a full-face helmet 12-inch front wheel, 10-inch rear wheel for easy steering and agile handling Front disc brake and rear drum brake 5.5-litre fuel tank 2021 Colours continued Pearl White Power Black Lava Red Urban Mobility models price and availability Deliveries of 2022 Urban Mobility scooters to European Yamaha dealers vary per model, please see below for details. Prices vary per region, so please contact the national Yamaha distributor for full information. MY22 Tricity 300 January 2022 MY22 NMAX 125 April 2022 MY22 NMAX 155 April 2022 MY21 D’elight 125 Already available