The adventure begins in 1956, Premier is born as a brand for producing
helmets and skateboards. The passion for motorsports pushes Premier to
enter the field of high-performance automotive helmets with excellent
results all over the United States.Premier Pacific co is the first company to provide a complete line of
motorcycle helmets. They are hugely successful thanks to the quality and
safety of the products. The first stuntwoman, Debbie Lawler is quoted
as saying, “The Flying Angels” used Premier helmets, like many
champions, including the legendary Phil Read. The brand becomes a point
of reference for the industry.Premier moves to two factories in Europe, the first is located in the
Netherlands, producing clothing for motorcyclists, and the second is in
Italy and produces helmets for motorcycles.
Premier maintains its original DNA and continues with the sporting
spirit. Many top riders choose Premier for international motorcycle
competitions.Today, Premier is making further steps in its evolution by introducing a
completely renewed range with highly advanced technology and innovation
while still retaining the style and image that has shaped it’s great
success so far. A range that focuses on the protection and comfort of
motorcyclists without loosing style and functionality.